1. Social media use by organisations: a recent report

    November 9, 2009 by

    According to a recent survey by the International Association of Business Communicators (IABC), social media offers an important and growing set of communications tools. These tools are being utilised by organisations worldwide for effective employee engagement.  The survey which involved almost 1500 participants specifically addressed the use of internal/external social media tools, see the charted results below. Blogs were used most at 47%, and discussion boards (or internet forums) ranked very high at 65% when planned future use is taken into account. Interestingly the survey revealed that more than half of top executives did not use social media, however 12% did regularly use internal and external social media.

    See full survey results on the iabc.com website [pdf link]  

    Neil Crawford

    Senior Researcher
    BPIR.com Limited

  2. Social Networking – Get on board the trend

    August 27, 2009 by

    By joining the BPIR.com you will be able to network with other experts in your field.

    And get on board the trend.

    In a recent article found at smartcompany.com.au, Patrick Stafford said that if a business doesn't have a social networking presence, then it is already behind and may be hit hard by being late in jumping on the trend. The article drew on a range of experts who identified the next 15 social networking trends as being:

    1. Social networking goes mobile

    2. True business networking goes online

    3. Social networking search allows advertisers to target

    4. Social networking takes on traditional email

    5. Advertisers must converse, not just sell

    6. Networks get smaller

    7. Why businesses will need to find the leaders of a social network

    8. Crowd source or else!

    9. Get set for the rise of the social entrepreneurs

    10. Social networks connect to each other

    11. Online retail harnesses the power of social networking

    12. Twitter will be sold to Google

    13. Online, money can buy you friendship

    14. Don't forget the spectators

    15. Defend your reputation

    The detailed article can be found at:


    Kevin McKenna

    Senior Researcher
    BPIR.com Limited

    Local Directory for Palmerston North, New Zealand

  3. Organisational Social Networking

    August 13, 2009 by
    We at BPIR are keeping an eye on the rapid growth of organisational social networking.
    Recent research has thrown up a variety of ways in which companies are using social networking such as in recruitment, buyer/vendor networking, wiki sites, communities of practice, etc. It is also of value in training delivery as discussed in a recent BBC business programme presented by Peter Day: GlobalBiz: Learning Curve: Tx: 04 Aug 09. "Companies are discovering that new communications methods are transforming the way they do their training." But, says Peter Day, they could also transform the way the company organises itself … as it moves along the "Learning Curve".

    Well worth a listen.
    Kevin McKenna

    Senior Researcher
    BPIR.com Limited

  4. Social Networking is now part of life, “long live Business Networking”!

    July 27, 2009 by

    Embrace or die!  That’s what the choice seems to be for businesses today in terms of online networking.  It’s become so much an accepted part of ‘normal’ life for a large and increasing portion of the workforce that they need access to it throughout the day (a 2009 study showed out of 1483 respondents almost 75% used social networking sites for personal use within an organisation).  And if it isn’t authorised via the employer’s corporate internet service, well then, there is always the mobile phone evolution that is fast making mobile wireless internet browsing an affordable reality.  So, for businesses, it makes sense to encourage participation in online networks that can benefit personal and organisational performance.

    What seems a long time ago now I joined Thomas Power’s network Ecademy.  This was prior to LinkedIn and Facebook even launched and was, I think, the first ‘social-business network’ to gain popularity.  I read up a lot on what could be gained from such an investment in time and browsed many guides on how to best ‘network’.  However my first effort to network online flopped; I didn’t invest the time necessary, even though I believed in it.  My workload was just too high, I thought.  Since then the world has moved on and now social networks play a critical part in the development of young people.  Wow!  Things change fast!  I am amazed every time when I hear researchers and psychologists comment on how online-communications are replacing the need for face-to-face meetings in the context of the development of children – or at least teenagers for now….  Whole friend- and support-networks are being developed online instead of by meeting others and socialising together personally.  It seems sad but it’s the way the world is going.  What’s even more surprising to me is that a huge proportion of online networkers are aged not in their twenties, but anything up to mid-fifties!  A recent study defined most Facebook users as college educated, white-collar workers, and more than 40% at over 35 years old.  Another study found half of all blog readers were between the ages of 31 and 50, and 18% were between 51 and 60.

    Anyway, I do clearly see the huge advantage that organisations can gain from encouraging participation by employees in online networks, and I know that time spent in such networks is well-spent.  But the vast majority of organisations are not capitalising on these networks.  Just understanding and acknowledging that employees who use networks are likely to benefit through interacting with many, hopefully, peers by way of ‘organic learning’ is not enough to make a difference.  All organisations will be benefiting thus before long and hence the ‘benefit’ will be effectively neutralised.  What will define a true learning organisation from others will be the proactive decision to provide access to networks designed to promote the type of learning and contact that affects organisational performance. Well, what a coincidence! For the last 18 months here at BPIR.com we have been feverishly designing and developing a network portal that will allow our members to leverage the growing BPIR membership community, and create ways that we, as administrators, can help encourage the learning potential that exists for all in the network to filter back and translate into increases in organisational performance, and hence, into bottom line profit.  Our network is being rolled out as you read this blog.  For now the network is available only to members of BPIR and its partners.

    Here are a handful of interesting survey snippets about social networks in the business environment.

    That’s all for now.  Hopefully see you in the network!


    General dog's body, grafter, and MD of BPIR.com Limited

  5. More evidence that social networking sites are good for you – honest!

    April 2, 2009 by admin

    In a follow up to my previous blog on Social Networking I came across some new research saying how social networking sites are good for you…

    Melbourne University’s Dr Brent Coker says workers who surf the internet for leisure, known as `Workplace Internet Leisure Browsing’ (WILB), are more productive than those who don’t. Read more here…

    This means there is now convincing evidence that even using non-work related social networking sites are good for you.. Wink Just think how more productive you will become when BPIR launches its work-related social networking site…

    Happy networking

    Regards Robin

    (Dr Robin Mann, Commercial Director and Part-Owner, BPIR.com Limited).